jQuery Media Plugin for converting elements into rich media content.
Supported Media Players: 
-  Flash
-  Quicktime
-  Real Player
-  Silverlight
-  Windows Media Player
-  iframe
Supported Media Formats:
Any types supported by the above players, such as: 
-  Video: asf, avi, flv, mov, mpg, mpeg, mp4, qt, smil, swf, wmv, 3g2, 3gp
-  Audio: aif, aac, au, gsm, mid, midi, mov, mp3, m4a, snd, rm, wav, wma
-  Other: bmp, html, pdf, psd, qif, qtif, qti, tif, tiff, xaml
  Usage 
To enable the media plugin surround (a set of) links to the media with a 
jqMedia div element. All
links inside will be processed and an according player will be embeded.
  Examples 
%JQREQUIRE{"media"}%
<div class="jqMedia">
http://....flv
</div>
Embeding a youtube video:
<div class="jqMedia {type:'swf'}">
http://youtube.com/v/TyvN59L4hJU
</div>